Chad Botha - Experience Architect

Experience is an intrinsic part of everyday existence, it is something that cannot be separated from being.

Within a digital realm, experience should be no less important. This requires bringing together business requirements, user needs and technical know-how to truly create useable, intuitive and effective experiences that solve both business and real world challenges. Experience Architecture is the congruent melding of these concepts, and a means through which exceptional experiences are born.